The Toast of New York
Our task was get people eating bagels for breakfast mid-week.
Our solution, take on toast with The Toast of New York.
To launch our campaign, we got a little help from our New York friend George set to the streets to convince the UK to ditch the toast.
We made big bagels even bigger
with well placed TFL deep screens around London.
To make our campaign look even better, we put up some shitty looking toast ads for a fictional entity called the British Toast Association.
They had an instagram too.
