We teamed up with youtube star DanTDM to release a video with a secret message to encourage young men to talk about mental health for CALM.
Read about it on Campaign
Check out the case study
1.8 million views
By borrowing Dan’s audience we were able to get 1.6 million new pairs of eyes on CALM’s message. Along with 10,000 comments, 100,000 likes and a 10% increase in helpline calls.
We made campaign’s pick of the week
AdAges’s top 5 ads to watch right now
